Som Patidar - All Headline News Staff WriterDate Submitted: 11/6/2006 9:58:36 AM

Georgia, GA (AHN) - A new study by researchers from the University of Georgia Grady College of Journalism and Mass Communication revealed that most people preferred junk mail rather than Email spam. Mariko Morimoto, lead author, described: "Overall, spam definitely is regarded as more annoying, irritating and intrusive than postal direct mail. That was pretty much our hypothesis. And while it's easy to figure out that spam is more annoying, I also wanted to know why."
Describing, why people prefer junk mail, researchers said spam contains adult content or other inappropriate material, while direct mail pieces often contain potentially useful items such as sales promotions and easy-to-use coupons.
E-mailed coupons must be printed, which is an extra step that consumers would rather not have to take.

The study is published in the fall issue of the Journal of Interactive Advertising.

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