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	NewsWatch Houston Business Journal Announces PMi/AAI Merger January 9, 2007Date Submitted: 1/9/2007 3:56:13 PM Click here to read Houston Business Journal Article on AAI/Printmailers Merger Click here to read press release	To Postal Workers, No Mail Is ‘Junk’ 'Dead-tree Medium' No Longer: For Many Marketers, Print Outperforms Digital Direct mail is still DM champion Customized Solutions Critical Catalogers turn to postcards Marketing and ROI: Measurement is easier for direct marketers. Variable Data Printing (VDP) terminology 1:1 Marketing is the New Black! 1:1 Marketing is the New Black! No Pain, No Gain Direct mail 'must be relevant' Businesses will likely shrug off postal rate hikes Direct response gets largest share of b-to-b marketing Think Direct Mail is Outdated? Three Teaser Tutorials Eye on Envelopes: 5 Trends to Watch Postal Rates Effective May 14, 2007 What to do when your direct mail bombs DMA Calls on Members to Protest Exorbitant, Unexpected Postage Rate Recommendations Full-color digital print delivers strong ROI Direct Mail is Read by 32 Percent More Women Than E-Mail Advertising Houston Business Journal Announces PMi/AAI Merger Bush signs postal reform Newspaper inserts, direct mail drive consumers to stores: RAMA Marketing Executives Are Still Committed to Direct Mail Watch for 3 legal issues next year Junk mail still going strong as spending forecast sees 7.5% increase Study: People Prefer Junk Mail Over Email Marketing (Spam) Direct-mail pitches rise 15% Marketing Outpaces Ad Spending Yahoo Search's Secret Weapon: Direct Mail PMi Wins Best Direct Mail Award Baby Boomers are the hot new audience to aim for Expanding the Value of Mail Nine No-no's of a Direct Mail Letter Everything You Wanted to Know About CASS Mortgage Lender Mines for Data Dollars How to Combat Marketing Resistance CMOs Say Mail Is Top Channel Postcard Marketing Tips for Real Estate Agents Study Opens Eyes About Who Opens Envelopes Postal Rate Increase Slated for Jan. '06 '06 Rate Increase Chart DM Ad Spending Hits $161B, Growth Will Continue Want to reach generations X and Y? Try direct mail Five Reasons Direct Mail Marketing Works with Hispanics Retailers Embrace Technology to Build Revenue for 2005 Season Best Metrics for Managing Marketing Performance Chasing the Wrong Customers? Consumers use mail to help run their households Boost response with a sticky offer Postmaster Tells Advertisers: Use The Mail, it Works! U.S. Marketing Spending to Exceed $1 Trillion in '05 Direct mail becoming more popular with advertisers Stamp of Approval-Entrepreneur Magazine June 2005 Cloning Company Deems Direct Mail the Cat's Meow Art Museum Generates 1000 New Members with Direct Mail Mail Still Key to Selling New Cars Nonprofits, USPS Agree on Standard Mail Rule Experts expound absolute truths of direct marketing Marketing budgets pulled in, Direct Mail & Internet Up Direct Mail Response Rates Still Rising Cutting Back On Advertising-Marketing Biggest Small Business Mistake Amended Postal Bill Voted Out of House Committee Postal Service Issues, Including Rate Increases, Go to Capitol Hill USPS Rate Increase Not Needed; Congress Mandate Could Mean Death of Direct Mail Direct Marketing by the Numbers USPS Board Votes For 5.4% Rate Hike 10 Important Trends in Direct Marketing Spending Study Provides Insight Into Charity Donor Behavior National Study Concludes Consumers Value Direct Mail Insurance One-to-One Marketing Boosts Retention PetsMart Not-For-Profit Launches Direct Mail Campaign Direct Mail's Success in Non-Profit Space Female Consumers Change How Companies Market Direct Mail Helps Alumni Association Grow Direct Mail Works for Furniture Retailers Golf Direct Mail Takes Swing at Co-Op Response to Automotive Direct Mail Varies by Gender Direct Mail Helps Increase In-Store Visits from Customers Direct Mail Remains Circulation Lifeblood Adults Prefer Direct Mail Over Other Media Financial Direct Marketers Prefer Mail Direct Mail Readership on the Rise! 73% of Automotive Buyers Respond to Mail Walmart Uses Direct Mail to Drum Up Store Opening Support B2B Mailing Gets 14% Response Rate Maintenance Company Mailing Gets 11% Response

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