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Date Submitted: 1/17/2007 10:12:50 AM

Vertis Communications today announced the results of its proprietary Customer Focus® Direct Mail study, which indicates that 85 percent of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade. Additionally, the study reveals that 53 percent of all women surveyed ages 25-44 who have access to e-mail, read e-mail advertisements, consistent with the 54 percent that did so in 2005.

Furthermore, Vertis’ study indicates marketers can increase the effectiveness of their direct mail campaigns by offering target consumers exclusive deals and coupons. Seventy-two percent of total adults surveyed said they have replied to direct mail containing a “buy one, get one free” offer. Additionally, 63 percent of all adults indicated the have responded to direct mail collateral offering a percentage discount on merchandise, up from 54 percent in 2005.

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	NewsWatch Direct Mail is Read by 32 Percent More Women Than E-Mail Advertising Date Submitted: 1/17/2007 10:12:50 AM Vertis Communications today announced the results of its proprietary Customer Focus® Direct Mail study, which indicates that 85 percent of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade. Additionally, the study reveals that 53 percent of all women surveyed ages 25-44 who have access to e-mail, read e-mail advertisements, consistent with the 54 percent that did so in 2005. Furthermore, Vertis’ study indicates marketers can increase the effectiveness of their direct mail campaigns by offering target consumers exclusive deals and coupons. Seventy-two percent of total adults surveyed said they have replied to direct mail containing a “buy one, get one free” offer. Additionally, 63 percent of all adults indicated the have responded to direct mail collateral offering a percentage discount on merchandise, up from 54 percent in 2005.	To Postal Workers, No Mail Is ‘Junk’ 'Dead-tree Medium' No Longer: For Many Marketers, Print Outperforms Digital Direct mail is still DM champion Customized Solutions Critical Catalogers turn to postcards Marketing and ROI: Measurement is easier for direct marketers. Variable Data Printing (VDP) terminology 1:1 Marketing is the New Black! 1:1 Marketing is the New Black! No Pain, No Gain Direct mail 'must be relevant' Businesses will likely shrug off postal rate hikes Direct response gets largest share of b-to-b marketing Think Direct Mail is Outdated? 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